Logo (from the Greek logo typos) is a graphical element (ideogram, symbol, emblem, icon, sign), which together with its logotype (presented and uniquely arranged typeface) form a trademark. Typically, the logo is made for immediate recognition. The logo is a trademark aspect of the company, economic or academic integrity, shapes, colors, fonts and images in general are different from those of other companies. Logos used to identify organizations or other non-trading companies. Today there are many corporations, products, services, agencies and similar using an ideogram (sign, icon) or an emblem (symbol) or a combination of both as a logo. As a result, only some of the thousands of ideograms that people see are recognized without a name below them. It is reasonable to use an ideogram as a logo, even with the name, if people have difficulty in identification. We use both images (ideograms) and the company name to highlight it instead of using the graphic title, making it unique with letters, colors and additional graphics.
Ideograms (icons, signs, emblems) may be more effective than the written name (logotype) especially for logos being translated into other languages, for example, name written in Arabic, will be difficult to identify the European market. Ideogram Store name patented in both markets. In unprofitable areas, the Red Cross (which leads Red Crescent in Muslim countries) is an example of really well known emblem which does not need an accompanying her name. Branding is done in order to be known in different countries. The logo of Coca-Cola is recognized everywhere for standard colors and well-known wave behind it.
Some countries have logos, such as Spain, Italy, Turkey and the Bahamas, which are easily recognizable. Such logos are often used by countries whose tourism sector is of great importance to their economy. Logo
The color is important to recognize, but not the major component of the design because it may conflict with the functionality. Some colors are formed / associated with specific emotions, the designer who wants to express. For example, bright colors like red, which is mainly used to attract the attention of drivers, are suitable for companies that need such attention.
In the U.S., red, white and blue are often used for logos of companies that want to awaken patriotic feelings. Green is often associated with health foods, and light blue on foods. For other brands, in tones and killed in the soft saturation “communicate” with other people, presenting quality, relaxation, etc.
Color also is useful for the association of products with a different brand. Warm colors (red, orange, yellow) are associated with hot food and this can be integrated in many logos of fast food. Conversely, cool colors (blue, purple) are associated with lightness and weightlessness, thus many diet products have similar colors in their logos.
The design of the logo is an important aspect of graphic design and is one of the most difficult to improve. The logo (ideogram) is an image representing the organization. Since the logos are designed to represent the companies is a big mistake, they are frequently updated.
